Back in October, Covergirl welcomed James Charles, makeup artist and social media star, as its first-ever male face. Now, Maybelline has followed suit by signing on another one of the wildly popular “beauty boys” of the vlogger world: Manny Gutierrez, aka @mannymua733.

Gutierrez boasts three million followers on Instagram. He posts tutorials on Youtube, where two million people have subscribed to his channel (and given him 91 million views) since he started in July 2014.

The makeup artist stars in Maybelline’s “That Boss Life” campaign promoting Big Shot Mascara alongside fellow Insta-famous beauty blogger Shayla Mitchell (aka @makeupshayla) and sweepstakes winner Jackie Flowers.  “Honestly I couldn’t be more honored [or] thrilled!,” Gutierrez said of the gig on Instagram, “Thank you to Maybelline for taking a chance on me!”

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Evangelist Dina Amelia Kalmeta is the Founder and CEO of Your New Life in Christ Ministries - CWW7NEWS. Evangelist Dina reports on world events as they pertain to Bible Prophecy. Before Your New Life in Christ Ministries, Evangelist Dina served as a Leader for INCHRIST NETWORK leading teams online and spreading the Gospel of Jesus Christ. Her mission today is to bring hard evidence that what is taking place in the world isn't just coincidence, but indeed proof that the last days the Bible warned us about are upon us right now.